Engaging Brand 413 – Is Podcasting a Serious BusinessTool

Categories:Pod Casts

Welcome to the latest and free The Engaging Brand podcast covering social media, business ideas and brand marketing tips but before we start…

The listener of the week and winning an Engaging Brand goodie bag, is Ty Hildebrand. Remember the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast to say a BIG thank you from me!

Today Dave Thackeray, The Podcast Guy and host to Talknology joins me Anna Farmery to talk about whether podcasting is a serious business tool.

  • What is the successful factor for podcasting!
    image from www.talknology.org
  • Is podcasting increasing or stagnating – is podcasting worth thinking about?
  • How podcasting is a living marketing channel.
  • Does podcasting suit any type of business?
  • How can podcasting benefit your brand, your business?
  • How podcasting can lead to other business opportunities?
  • Is podcasting the same as radio or is it something else?
  • The effect of iTunes 11 on independent podcasting.
  • Is there a difference in podcasting across the world – in terms of style or take up in listening?

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter or join me on to discuss it on Google+ 

How you can listen to The Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following RSS Feed

Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.


  1. dave@talknology.org'
    December 10, 2012 at 3:45 pm

    Thanks for having me, Anna – was great to share so many ideas on podcasting and why many businesses are missing out big time by not bringing their message to life using radio as the conduit.

    This is such an inexpensive marketing strategy in financial terms, yet the opportunities to become the industry authority are so great.

  2. December 10, 2012 at 8:50 pm

    Dave….I could listen to that voice forever….totally agree, I mean 2/3rds of my leads come via the podcast which costs £6 per month in hosting…..now that is some ROI!

    Here’s to next time


  3. January 1, 2013 at 11:35 am

    Wow!! What a great writing, really I appreciate such kind of topics. It will be very helpful for us. Waiting for more articles, blogs like this.


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