Podcast 414 – Mitch Joel on Social Business Model

Categories:Pod Casts

Welcome to the latest and free The Engaging Brand podcast covering social media, business ideas and brand marketing tips but before we start…

The listener of the week and winning an Engaging Brand goodie bag, is Moksh Juneja from Mumbai. Remember the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast to say a BIG thank you from me!

Today I am talking to Mitch Joel, President of Twist Image and huge producer of social ideas on the Six Pixels of Separation. Someone I hugely admire and who I wanted to talk to about how social business will evolve over the next couple of years. I believe social media will morph into a social business model…so today we talk about

  • Is social business more than social marketing?
  • Will the social element extend across the business? Will it move past social marketing and advertising?
  • Will the customer become part of the social business
  • Will a brand become a social nexus rather than master of their industry?
  • The importance of ideas – how ideas for people are still vital.
  • Will brands move from customisation to personalisation? If so isn't it a different social contract with the business?
  • Concept of Quirky as a business model
  • Chris Anderson and the Maker Revolution
  • Are customers gaining too much control – will it eventually recede in a bits rather than atoms world?
  • What is the stage after our enjoyment of being able to share? Will customers have the energy to move from passive to active participation?
  • Will the time of when customers want satisfaction change to now?


I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter or join me on to discuss it on Google+ 

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Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

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