Engaging Brand Podcast 412 – Connecting You to Your Customers

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Welcome to the latest and free The Engaging Brand podcast covering social media, business ideas and brand marketing tips but before we start…

The listener of the week and winning an Engaging Brand goodie bag, is Jane Stretton who shared the show notes on Twitter. Remember the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast to say a BIG thank you from me!

So today Phil Gerbyshak joins me Anna Farmery to talk about social marketing and being a successful entrepreneur in a social age.
brand marketing

  • Creating a distinctive personal brand and the importance in being remembered.
  • How business starts with 'knowing who you are' – no matter whether a corporation or a small business.
  • Is there a difference between selling in service industries and retail products.
  • How small business are not like big brands in terms of money…..what should I do?
  • Is there too much focus from marketing on getting traffic to site, rather than converting at the site or retaining the existing customers?
  • The importance of content marketing and monthly newsletters.
  • How to get closer to your customers?
  • How to create time to build your business?
  • Is content creation about marketing or about your own self development?
  • Do you think about repeating success meetings to create a positive mindset?

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter or join me on to discuss it on Google+ 

How you can listen to The Engaging Brand

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Author:
Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

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