Podcast 416 – Laws of Subtraction

Welcome to the latest and free The Engaging Brand podcast covering social media, business ideas and brand marketing tips but before we start…

The listener of the week and winning an Engaging Brand goodie bag is Stuart Paterson . Remember the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast to say a BIG thank you from me!

Today I am talking to Edit founder Matthew May, part creativity coach, part innovation catalyst who works with creative teams all over the world, helping them track down elegant solutions to complex problems. He is also the author of four critically acclaimed, award-winning, and/or bestselling books on business innovation:

  • The concept of the 6 laws of subtraction.
  • Case studies on how to take away complexity to increase business value
  • Are we overwhelmed with choice of "things" rather than choice of customer experiences?
  • How brands are brains!
  • How to subtract the obvious and add the meaningful to create simplicity in business
  • Is simplicity the complexity of business!
  • How the balancing act between simplicity and complexity…is elegance….and how the use of the diamond analogy can help you understand it.
  • How the web interface…needs to embrace the ideas of patterns but also incorporate a degree of unusual design that surprises the customer.
  • How imagination is the mortar to hold ideas together…..but whose imagination? The reader or the creator?
  • How telling a story should leave a gap..for the reader or listener to fill in based on their experience
  • How brands and consumers need constraints to be creative?

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter or join me on to discuss it on Google+.

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Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

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