Engaging Brand 418 – Marketing to the Ageing Consumer
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- From a marketing and business perspective is an ageing population a market demographic issue or opportunity?
- How physiological needs need to addressed first for customer experiences.
- Is help for seniors just sensible business - easy packaging etc…..don't all customers want easy, simple customer experiences?
- If you make the product for the young, you exclude the old…but if you make the product for the old then you include the young.
- Should there be a diversity of age in the marketing department to reflect market segmentation and demographic?
- How product design should be broken down into how the senses operate through the customer journey.
- Are we too focused upon the product design rather than the buying process?
- Is it more difficult to research the ageing consumer and the consumer buying behavior? Are they more polite….what research techniques work best?
- Thinking about lighting and noise in retail to improve customer experience.
- Are we at the tipping point of businesses having to think of their customer profile?
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