What is the secret ingredient to being a social marketing rockstar?

Sometimes starting a business can feel like being a chef in a very busy kitchen. It is about taking social marketingall the ingredients you have at your disposal and creating a masterpiece that will leave your consumer feeling happy and satisfied.

Social marketing is one of the ingredients. We have had the ability to "talk to" customers through traditional business advertising….at the heart of that approach is giving them information, yes sometimes there is an emotional storyline to it…but core to this approach has been created brand awareness or what the product can do.

Social media marketing in it's simplest form adding that little extra ingredient or even ingredients.

For B2B it is a chance to show your personality AND show your intelligence (both emotional intelligence to the potential buyer's problems and technical intelligence or thought leadership)

For B2C it is a change to show your personality AND show your intelligence (both emotional intelligence in understanding the consumer's needs/problems and customer service intelligence. The customer service intelligence in terms of understanding that the price transaction is only one touchpoint in the sales process.

The questions for most companies…is where does our intelligence lie? 

Now that may sound strange however many companies that organise coaching sessions with me are too vague….

  • Because we put the customer first (most say that….so can that really be a differentiator)…How, demonstrate why your approach is different?
  • Because we are thought leaders…..On what…how do you demonstrate that?
  • Because we are a one stop shop…..How does it work, what are the benefits to me as a buyer?

When you combine information that people want, rather than what you want to give

with

value added intelligence 

then you are social media marketing rocking!

Author:
Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

0 Comments

  1. glennevans07@gmail.com'
    January 29, 2013 at 8:39 pm

    “When you combine information that people want, rather than what you want to give with, value added intelligence…” – That is a very wonderful statement, Ana! And I think this will help marketers to be a social media rock star, and roll their way into the social media scene. And when you use that “ingredient” the right way, the sweet taste of victory is nigh!

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