Sometimes starting a business can feel like being a chef in a very busy kitchen. It is about taking all the ingredients you have at your disposal and creating a masterpiece that will leave your consumer feeling happy and satisfied.
Social marketing is one of the ingredients. We have had the ability to "talk to" customers through traditional business advertising….at the heart of that approach is giving them information, yes sometimes there is an emotional storyline to it…but core to this approach has been created brand awareness or what the product can do.
Social media marketing in it's simplest form adding that little extra ingredient or even ingredients.
For B2C it is a change to show your personality AND show your intelligence (both emotional intelligence in understanding the consumer's needs/problems and customer service intelligence. The customer service intelligence in terms of understanding that the price transaction is only one touchpoint in the sales process.
The questions for most companies…is where does our intelligence lie?
Now that may sound strange however many companies that organise coaching sessions with me are too vague….
- Because we put the customer first (most say that….so can that really be a differentiator)…How, demonstrate why your approach is different?
- Because we are thought leaders…..On what…how do you demonstrate that?
- Because we are a one stop shop…..How does it work, what are the benefits to me as a buyer?
When you combine information that people want, rather than what you want to give
value added intelligence
then you are social media marketing rocking!