3 Social Media Tactics for B2B Consumers

Categories:Social Media

Business marketing too often is informational in nature. Yes, people need data but they crave something more..something that will engage, something that will draw in the consumer.

AnalyticsOften people talk about emotional engagement design….but that doesn't have to be about roses, smiles and cute baby pictures…after all not sure that works in business to business examples.

Engagement isn't always about visual, emotional aspects of branding.

Engagement can be about adding a layer of yourself to the social media marketing….that layer can be 'thought' as well as purely emotional.

There are three areas that people underplay in the social media world

1) Opinion – Great way to express your brand personality. Choose something in the news, show your concern..show your ideas, create a cause?

2) Analytics – People love to share analysis. Can you share market research, government reports, trends in consumer behavior?

3) Insights – Again a great way to show your brand personality. A great way to show your thought leadership

Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.


  1. seoservicesmelbourne2@gmail.com'
    February 27, 2013 at 2:15 pm

    Also Social Media is a great way to drive traffic to your blog. It not only helps you get traffic from search engines but also generate goo backlinks regularly.

  2. barry.victor@rocketmail.com'
    March 5, 2013 at 5:44 am

    Budgets continue to shift toward Social Media in the Business to Consumer space, but Business to Business marketers are lagging behind because they struggle to identify how it fits into B2B specific goals.

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