The 3 Dimension’s of Great Business Ideas

DimensionsToo often people feel as though they need to protect ideas. They feel those ideas give them control.

As I always say it is not the idea's that give you control, it is the sharing of idea's that give you control.

Imagine if Einstein had kept all his ideas to himself? He is considered a genius because of sharing his idea's and allowing others to benefit, add and evolve his idea's into different products.

So if it is good enough for Einstein, isn't sharing a great brand management strategy?

BUT people say….if I share ideas on social media then they won't want to use me….well if you only know enough for a 140 characters on Twitter or a couple of paragraphs in a starting a blog and blog posting consistently..then you are in trouble!!

It is the sharing that brings the ideas to life. Bob and Babs in their little cartoon, show a 3 Dimensional IDEA…..that is because sharing in social media marketing is about taking that idea and allowing it to grow in breadth, depth and length. It creates and demonstrates thought leadership.

Breadth is created by allowing that idea to be seen by more people, more potential consumers.

Depth is created by comments and futher sharing that give you concepts of how that idea can work better, can evolve, can be amended etc

Length is created by online publishing which means that the idea is always there…ready for anyone to use..today or in a decade.

Ideas which are contained to a few people are flat, one dimensional. Ideas which are allowed to come alive through social media are your taster's to your main course of what you offer…

The question is…will people want to eat your main course of website content, without a taster?

Author:
Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

0 Comments

  1. BIO@yahoo.com'
    March 28, 2013 at 6:18 am

    An absolutely outstanding approach this is! It made me wonder about how much profits can be reaped by generating an idea in the market, while introducing the first implication of it in one’s own business, as they get acknowledged widely.

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