Are we becoming more machine like than human on the web?
Sometimes I wonder who is the machine – us or the computer?
- It is an internet tool that suggest our connections – not us.
- It is an internet tool that judges our worth – not us through ranking.
- It is an internet tool that goes away and decides which sites suit our web search
Valeria Maltoni wrote an intersting post on evolution of social. It made me think that the internet
in some ways switching places with us?
OK so we can say well humans are working the tools behind the scenes and evolving technology but do we need to assess our role in the digital economy?
If we merely post and consume content, then are we not in danger of becoming less human? Isn't the beauty of social media the chance to share ideas with our friends? Isn't the sharing of ideas and discussing together feeding our human needs for conversation, for respect, for learning?
When I sat and thought about what Valeria was saying I thought
If all we do is use social media to pass along and share blog posts – then machines can do that…they know who we connect with, they know who we read….we are just becoming machine like?
If we don't use social media to add the social element and get to know each other and add value to our relationship – then isn't it just media?
If I believe in the power of social marketing…..and I do…then how do I turn my drift towards a machine like approach to consuming content to a human social approach which shows the creator how much I appreciate their work?
I wanted to share these thoughts because it is vital that we lead the technology not succomb to it. The internet is wonderful, inspiring, fascinating…..but only because of the human element.
What can we do today, next week, this year to add the human element to our consumption? Can we leave a review, a comment, a suggestion, a real world invite or even a thank you for nothing more than being you…..