New Business Ideas for Profit and Growth


Business ideas are the fuel for profit and growth. New business ideas though are hard, they need space to flourish and space is not necessarily easily found when you are busy at work.

creative thinkingNew product development is about 'distillation'. Great business ideas come not necessarily from having many of them…but about having the creative thinking ability to distill an idea down to its core.

Business tend to concentrate on brainstorming sessions that produce many new business ideas….a few are chosen and then through the wonderful world of meetings tend to become compromised or to extend beyond their initial scope.

Profit and growth is created through the consumer recognising value and therefore being willing to pay a premium for it. To create that value, you need to chip away the compromise, chip away the bells and whistle and concentrate on the core aspects of the idea.

The value is in the core and the core should never be compromised.   

The value comes not from the simplicity and should never be compromised to make it easier for you.


Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog is recognised as one of the leading UK marketing blogs.


    February 1, 2013 at 8:29 pm

    Great post. The key here is to understand the time and effort it takes to put forth in order to truly create a brilliant concept.

  2. February 5, 2013 at 9:31 pm

    I agree – and also key is creating time in the day to think and create. Sometimes it can feel like not working but this is the most important work of all

    March 30, 2013 at 12:04 pm

    Great business ideas to increase profits and growth of your investments

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