Podcast 420 – New Generation of Social Leadership

Categories:Pod Casts

Welcome to the latest and free The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips but before we start…

The listener of the week and winning an Engaging Brand goodie bag is Remy Bigot from France. Remember the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast to say a BIG thank you from me!
Engaging Brand Podcast

Today is an interview with Ekaterina Walter, social media innovator at Intel and author of the WSJ bestselling book "Think Like Zuck". A recognized business and marketing thought leader, she also sits on a Board of Directors of Word of Mouth Marketing Association.


We discuss today about social leadership in a social media world through looking at the rise of Mark Zuckerburg.

  • Do social entrepreneur's need charisma?
  • The need to balance passion and arrogance in a company start up.
  • How do you define the connected world?
  • Facebook fan pages – how do you reconcile social networking with Facebook fan pages?
  • How to learn from other social entrepreneurs who may be your competitors.
  • Personal goal setting and how leaders can set goals and objectives to build a culture.
  • How to keep the culture of a start up busines alive as your grow.

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter or join me to discuss it on Google+.

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Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.


  1. darryltay297@gmail.com'
    March 6, 2013 at 3:45 pm

    That is a very interesting Podcast, Anna! I always look forward to your every post and Podcast. And of course, your interview with Ekaterina Walter was very engaging! Passion is one of the important ingredients in a business venture. Like your example, Facebook is “living and breathing” evidence of Mark Zuckerberg’s passion for social media and information sharing. He definitely knows the weight of inter-connecting people to a one global village to share experiences and information.

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