Show 426 – 5 Aspects of Playing to Win

Welcome back to The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips but before we start…

The listener of the week and winning an Engaging Brand goodie bag is Heather Gorringe. Remember the goodie bad is picked from all the people who share, like, tweet about the show to say a BIG thank you from me!

Today Roger Martin, Dean of the University of Toronto’s Rotman School of Management and an advisor to CEOs globally on strategy, design, innovation and integrative thinking, talks with Anna Farmery to discuss Playing to Win, a business book co-written with A.G.Lafley of Proctor and Gamble fame.

  • How business strategy requires making explicit choices
  • How to make the right career choice through making the right choices on business strategy.
  • Is strategy used by small businesses enough?
    Roger
  • Strategy and small business planning.
  • What is strategic planning?
  • The 5 aspects of strategic planning?
  • Is winning always about the aim of the business plan getting to you to number 1?
  • What being a market leader actually means..
  • Is the Internet a geographical territory or a distribution channel for marketing strategies?
  • Forget the % growth plan..put customer first and see what that will give you in growth.
  • How revenue is outside your control….it is given to you by the customer.
  • What if core capabilities are not where your customer needs them to be?
  • How management systems can be catalyst for communication.

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook…love to hear your opinion and ideas.

Previous interview with Roger can be found here

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Author:
Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

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