How to Have a 10 Times Better Career

Categories:Careers, Leadership

I love people who don't just look for improvement, they look to change their world.

Larry Page of Google  talks in Wired magazine not of a 10% improvement goal but a 10 times 
10TimesBetterMindframebetter mindset for all Google teams…He talks about rethinking the future and then creating a delivery plan.

Growth for the future is always difficult and should be…..because it is in the difficulty that we create consumer value. It is in that difficulty that we create business improvement, it is in this difficulty that we create profit that benefits us all.

If we aim to improve year on year…this is a short term business strategy. Improvement leads to less risk taking, leads to safe decision making…..

Leadership and management is about looking after the exisiting business but looking to the future…being your own competitor….why wait for someone to dilute your business returns…why not do it yourself!

I think this is as important for personal branding as well. If you stop learning, if you just look forward to an annual pay rise and then feel undervalued…why not try the 10 times better approach?

  1. What skills do I need to add to my personal branding toolkit to develop over the next decade?
  2. Do I fully understand the honest opinion of my colleagues of my personal brand?
  3. What am I doing today to create a better future tomorrow?
  4. Do I need to develop my thinking…more solutions rather than problem finding, more looking across industries for ideas for mine, more expansive thinking across functions to help the business?
Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog is recognised as one of the leading UK marketing blogs.

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