Engaging Brand 427 – Guy Kawasaki talks Author, Publisher and Entrepreneur

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Welcome back to The Engaging Brand podcast covering social marketing, business ideas and
brand marketing tips but before we start…

Guy kawasakiThe listener of the week and winning an Engaging Brand goodie bag is Erica Lee who joined the Google + group. Remember the goodie bad is picked from all the people who share, like, tweet
about the show to say a BIG thank you from me!

Today I talk to Guy Kawasaki about how to self publish a book by being an Author, Publisher, Entrepreneur and discuss  

  • Will self publishing merge with publishing eventually?
  • Is the book author the best person to know how to market a book?
  • The publisher/ author relationship
  • How you need to be a business entrepreneur before being an author?
  • Is the speed in publishing driven by the business model?
  • How the age of mobile is effecting the book industry and creating much greater niche markets
  • Google+ – is this the full house of social networking tools?
  • What Google+ offers author, publishers and entrepreneurs?
  • Does self publishing help less known people or do you still need to be a popular web personality before publication?
  • The role of curation in social media.
  • How there is an art in curation for brand marketing.
  • How curation can help an author create credibility.
  • The aim of the Google+ page of Author, Publisher and Entrepreneur.
  • Which is the best self publishing platform – Kindle!

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook…love to hear your opinion and ideas.

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Author:
Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

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