Business Beware..Society is Now Changing YOU

Mass production is almost a dirty phrase, yet we must remember mass production opened up the
Social Businessconsumer market. The reduced cost led to reduced price…and mass marketing.

Another key factor of mass production is the change in society. When people could start affording cars for instance, it made society more mobile….the radio was a catalyst for the information age and helped create more informed society.

Mass production helped to change society.

The experience economy, the connected economy is turning that sentence around.

It now should be said that

Society is now changing business

Why is that important for business?

Because if you don't open up to society, if you don't connect with consumers, if you don't listen to social media…then you ignoring progress. Just think about

  • People want to know more…and not be tethered by location…mobility of access.
  • People are not passive consumers of information..they want to interact…think about reality shows.
  • People trust friends more than they trust your marketing messages.
  • People are feeling more empowered….just look at the growth of the Maker movement.
  • People have moved from mass (price is a given) to personal.

Society is no longer waiting for you to stimulate innovation….society is evolving and it is up to you to connect to that social wave and use it to power your profit growth.

Author:
Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

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