What is Augmented Reality?

Augmented reality is one of those phrases that seems so….well…mm… technical. It appears to
Realitystep from an Arthur. C. Clarke novel.

Now with Google Glasses one could fall into the trap of believing that technology itself 'augments reality'.

But as with social media, it is important to remember all marketing in business is about augmenting the reality of the customer world.

Therefore let us not get carried away with technology in business, let us 

In order to do that you need to be reviewing technology news and foreseeing the emergence of future technology….

You also need to be close to your customer and the customer experience of their lives.

Your role in business is to marry the two

because that then is truly augmenting reality.

Author:
Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

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