What is Augmented Reality?

Augmented reality is one of those phrases that seems so….well…mm… technical. It appears to
Realitystep from an Arthur. C. Clarke novel.

Now with Google Glasses one could fall into the trap of believing that technology itself 'augments reality'.

But as with social media, it is important to remember all marketing in business is about augmenting the reality of the customer world.

Therefore let us not get carried away with technology in business, let us 

In order to do that you need to be reviewing technology news and foreseeing the emergence of future technology….

You also need to be close to your customer and the customer experience of their lives.

Your role in business is to marry the two

because that then is truly augmenting reality.

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