What is Profit?

When I qualified as a Chartered Accountant, my Dad told me….

"Never forget that the definition of profit is an outcome of leadership, not a goal in itself.

To understand profitability you need to understand that profit is the difference between promises delivered and promises made.

To become more profitable…delivery more than you promise to your people, your customers, your market"

What is a profit
It was for that reason that I was always a Finance and HR Director because employee engagement is a key driver for brand loyalty. You can only deliver promises made to your market by delivering on your promises to your team.

Business at it's heart is simply about humanity. Being human, seeing employees and customers as humans and making your brand reflect humanity.

Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

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