Why Your Content Needs To Become Social

In a content marketing age, storytelling is important…why?Content Marketing

Because storytelling is the way humans explain the reasons, indeed it is the way historically we have explained history and reasons.

Because storytelling is evokes emotion and it is the emotion that makes us buy. There are few things that we NEED to buy, especially in a consumer society which is influenced by internet marketing. We need to create a reason to buy, or a reason to buy our products or services.

In a sense with social media marketing we are selling content not our brand. Therefore we want people to 'buy in/ to our reasons when we are thinking of marketing in business.

People don't buy features, they buy what the features will do for them. Therefore a story explains that…

People don't buy brands per se, they buy what the brand stands for…..Therefore a story explains that…

People don't buy from the 'company', they buy from people…How many times is it the person that has persuaded you to buy not the technical specifications sheet…Therefore a story explains that…

Content development, indeed content strategy is a package of showing the why, the what, the how of your product and service.

Storytelling is the mechanism by which your writing becomes human.

Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

One Comment

  1. a.kitowska@usabilitytools.com'
    April 15, 2013 at 12:18 pm

    Very interesting, it’s amazing how you managed to put so much wisdom into this brief text. Job well done!

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