What is heroic about your brand?

In a social economy, what people say can spread quickly and therefore what they say becomes
Brand Herovitally important to your brand – you want to create a positive brand meme – in other words something people want to talk about and share with others.

Brands as Jeff Bezos says is not what you say about it, it is "what people say about you when you leave the room"

Forget all the business jargon and just ask yourself

  • What is so great about your brand that would make people rave about it?
  • What can we do to differentiate our brand, what is our point of difference?
  • How can we make it easy for people to share their stories about us?
  • How can we show our appreciation to those brand advocates who share those stories?

Your social media marketing is not about pushing your message out, it is about pulling your customers in - to talk about your brand. In order to encourage social media sharing you need to give people something to talk about….giving information about yourself is rarely shareable, giving experiences to others, well that is shareable.

Brand marketing and especially internet marketing can get caught up with so much jargon…it can seem so complicated…it doesn't have to be…..

to attract humans – be human.

to encourage humans to talk about you, speak as a human.

Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

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