In a social economy, what people say can spread quickly and therefore what they say becomes vitally important to your brand - you want to create a positive brand meme - in other words something people want to talk about and share with others.
Brands as Jeff Bezos says is not what you say about it, it is "what people say about you when you leave the room"
Forget all the business jargon and just ask yourself
- What is so great about your brand that would make people rave about it?
- What can we do to differentiate our brand, what is our point of difference?
- How can we make it easy for people to share their stories about us?
- How can we show our appreciation to those brand advocates who share those stories?
Your social media marketing is not about pushing your message out, it is about pulling your customers in - to talk about your brand. In order to encourage social media sharing you need to give people something to talk about....giving information about yourself is rarely shareable, giving experiences to others, well that is shareable.
Brand marketing and especially internet marketing can get caught up with so much jargon...it can seem so complicated...it doesn't have to be.....
to attract humans - be human.
to encourage humans to talk about you, speak as a human.