Are you a good parent to business ideas?


The constant flow of business ideas is critical for business growth and too often do I see leadership and management neglecting a creative business culture

Ideas, if you like, are not just for Christmas they are for life!

Yet business ideas are treated like a to-do list – we need ideas so let's have a meeting, we need ideas so today we are going to brainstorm etc etc 

However business ideas rarely just happen, rarely are prompted through a meeting culture but through a dynamic mindset that nurtures and grows them from seeds of ideas to business growth generators….

I like to think of ideas as almost childlike


business ideas

Why? Well…

  • Having a constant flow is a business lifestyle choice…just like you choose to become a parent, you choose to create an idea culture…ok accidents happen but in the main you need to make a choice to want to be creative and be a business parent of ideas.
  • When an idea is small it needs nurturing, it needs looking after – it needs feeding and developing into a grown up commercial product or service.
  • When the idea starts to develop it can become troublesome – it may not fit the present business process, it may challenge previously held mindsets….that is an idea just finding its way to market.
  • There are times when you just have to say NO…..yes, ideas need a chance to grow but at some stage you need to focus on ideas that will work commercially.
  • When an idea is set free through a product launch, then the 'brand parenting' doesn't stop there….it needs your support, it needs guidance, it needs to learn to adapt and get even better.

Are you a good parent to business ideas? Or are your ideas latch door kids left to fend commercially for themselves!


Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog is recognised as one of the leading UK marketing blogs.

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