Show 434 – What is innovation?

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The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but before we start…The listener winning an Engaging Brand goodie bag – picked from all the people who share, like, tweet about the show to say a BIG thank you from me! – is Vivien Boirdron.

Anna Farmery talks with Thomas Wedell-Wedellsborg about bringing ideas to life. Thomas is an expert in corporate creativity, Lecturer at IESE Business School and Partner at The Innovation Architects. We discuss
  • Why has innovation got such a mystique when as human beings we have always been evolving as a species.
  • What is innovation and why is it aimed at products and services rather than how we create a successful business?
  • How behaviour is a function of personality and environment
  • Do you need to be innovative inside the company before you can be innovative outside in the marketplace?
  • How focus is more important to innovation than freedom.
  • How you should train people in observation.
  • How to stop internal politics from stopping innovation.
  • How customers can persuade management about innovation.
  • Can retail layout be applied to office design to create engagement?

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook…love to hear your opinion and ideas.

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Author:
Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

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