Show 434 – What is innovation?

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but before we start…The listener winning an Engaging Brand goodie bag – picked from all the people who share, like, tweet about the show to say a BIG thank you from me! – is Vivien Boirdron.

Anna Farmery talks with Thomas Wedell-Wedellsborg about bringing ideas to life. Thomas is an expert in corporate creativity, Lecturer at IESE Business School and Partner at The Innovation Architects. We discuss
  • Why has innovation got such a mystique when as human beings we have always been evolving as a species.
  • What is innovation and why is it aimed at products and services rather than how we create a successful business?
  • How behaviour is a function of personality and environment
  • Do you need to be innovative inside the company before you can be innovative outside in the marketplace?
  • How focus is more important to innovation than freedom.
  • How you should train people in observation.
  • How to stop internal politics from stopping innovation.
  • How customers can persuade management about innovation.
  • Can retail layout be applied to office design to create engagement?

I love to hear your thoughts so email me,, join me on twitter , Google+ or Facebook…love to hear your opinion and ideas.

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