The constant flow of business ideas is critical for business growth and too often do I see leadership and management neglecting a creative business culture
Ideas, if you like, are not just for Christmas they are for life!
Yet business ideas are treated like a to-do list - we need ideas so let's have a meeting, we need ideas so today we are going to brainstorm etc etc
However business ideas rarely just happen, rarely are prompted through a meeting culture but through a dynamic mindset that nurtures and grows them from seeds of ideas to business growth generators....
I like to think of ideas as almost childlike
- Having a constant flow is a business lifestyle choice...just like you choose to become a parent, you choose to create an idea culture...ok accidents happen but in the main you need to make a choice to want to be creative and be a business parent of ideas.
- When an idea is small it needs nurturing, it needs looking after - it needs feeding and developing into a grown up commercial product or service.
- When the idea starts to develop it can become troublesome - it may not fit the present business process, it may challenge previously held mindsets....that is an idea just finding its way to market.
- There are times when you just have to say NO.....yes, ideas need a chance to grow but at some stage you need to focus on ideas that will work commercially.
- When an idea is set free through a product launch, then the 'brand parenting' doesn't stop there....it needs your support, it needs guidance, it needs to learn to adapt and get even better.
Are you a good parent to business ideas? Or are your ideas latch door kids left to fend commercially for themselves!