How to understand the US in bUSiness

There has always been an irony for me – that the term 'a business' sounds impersonal, separate and almost intangible!

Yet business is all about people, it is emotive, personal and brought to life through connections and collaboration. When coaching I try and concentrate on the word 'US' in business because if we understand their true value then we grow our business.


Us is wide in definition and covers…

US= How well you collaborate with your colleagues

US= How well you connect the vision to the team and the team to the business vision.

US= How well you connect to the outside world – suppliers, stakeholders

US= How well you understand and communicate with customers

US= How well you see the pivotal role of business within society

US= How well we connect personal values to business value creation

Another US that we often ignore is both sides of our personality! Let me explain….

We have many human behaviors or aspects of business life that need reconciling

Risk vs Secruity

Routine vs Different

Self critical vs self confident

Work vs Home

Decisions vs Consensus

And many more….to ensure that our career's achieve our full potential…our relationship with ourselves gives us the strong base to connect with others.

Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog is recognised as one of the leading UK marketing blogs.

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