Bob-o-Graphic on What Make an Innovative Culture

This week on The Engagigng Brand we discussed Innovation with Thomas Wedell-Wedellsborg  and as the book gives a great insight into business innovation we have created a little Bob-o-graphic for you to use.

  1. Focus beats freedom. You need to focus on ideas that matter to the business.
  2. Insights come from the outside. Connect to the outside world to find original ideas.
  3. Be ready - in fact want to – tweak as first ideas are usually flawed.
  4. Select –  Remember your role is to select ideas, as not all ideas are created equal and you must discard the rest so you can focus on the best.
  5. Stealthstorm past the internal politics so they work for you not against. Internal politics of innovation will always exist….your role is to pave the way for the innovation to succeed.

And then add that vital leadership behavior…..Persist – Not for ONE day but EVERY day to move from one successful product launch to a business culture that lives and breath innovation – helping your people bring great ideas to life.


This is based on the HBR book Innovation as Usual – website here

Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog is recognised as one of the leading UK marketing blogs.

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