Show 436 – How to secure great media coverage

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but before we start…The listener winning an Engaging Brand goodie bag – picked from all the people who share, like, tweet about the show to say a BIG thank you from me! – is Linda Johannesson from Australia who wins some Harvard Business Gifts as well!

Anna Farmery talks with Rachael Taplin from Blueboo – an online PR academy which teaches you the inside secrets of getting on TV, radio and in the press.
Rachael is also offering a special giveaway to listeners - "REVEALED! –  The Shocking Truth Behind The Great PR Scandal" -  Discover 7 proven, high return and FREE PR secrets.
  • Why you should think about traditional PR and press releases?
  • How to get your business press releases noticed by the press.
  • How to create stories that the press will pick up.
  • Why you need to think about what do you want to get out of PR.
  • How you change your thinking to give journalists what they want, rather than information you want to give….
  • How journalists will use you as a case study for media coverage analysis.
  • How you find the journalists and the right contacts for your magazines.
  • What is a media request service?
  • Is there a publishing calander used by journalists or more reactive to recent current news?
  • An online academy to hone your PR skills inclusing media kits, media interviews and press releases

I love to hear your thoughts so email me,, join me on twitter , Google+ or Facebook…love to hear your opinion and ideas.

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