Action, action, action - we all know that action is required and we focus our teams on action. However I do believe action needs to stem from a platform of thinking. Thought leadership is often a term that people use without really understanding on what area they truly have thought leadership.
Thought leadership comes from deep thinking and related business insights. These skills of leadership are often ignored - why? Well it is uncomfortable, hard work and so much easier to hide behind group think or compromise.
Social media is a wonderful tool to develop these skills in leadership. Social media expresses an array of different views, it allows you to read and think. By surfing the social media channel you can develop your thinking skills and create business insights from taking strands of ideas, of data analysis to then allow your thought leadership to evolve.
I use the word surf because ideas come in waves and it is about not riding a wave but understanding what creates waves, the underlying mechanics of waves etc I also think surfing is difficult to master...it needs technique, a desire to learn, a desire to fail in order to succeed. Sometimes your thinking will feel shaky but the more you surf the thinking wave, the more your technique strengthens and the more your ideas make it all the way to the market shore.