3 Steps to Change the World!

On this week's Engaging Brand podcast I interviewed John Butman about how to become an idea entrepreneur. We talked about the three stages of developing an idea from an initial personal passion…into an entrepreneurial career which changes how the world thinks….no mean feat!

With social marketing and the emergence of the digital economy, the ability to share ideas and 'change the world' has become easier…but only if the idea resonates with an audience!

Listener feedback is that a little 'Bob-o-grapic' summarising the interviews helps to keep the idea alive – so I asked 'Bob' and here is his take on of John's ideas from Breaking Out by Harvard Business Press.


If you want to listen to the interview then just press play!


Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

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