On this week's Engaging Brand podcast I interviewed John Butman about how to become an idea entrepreneur. We talked about the three stages of developing an idea from an initial personal passion...into an entrepreneurial career which changes how the world thinks....no mean feat!
With social marketing and the emergence of the digital economy, the ability to share ideas and 'change the world' has become easier...but only if the idea resonates with an audience!
Listener feedback is that a little 'Bob-o-grapic' summarising the interviews helps to keep the idea alive - so I asked 'Bob' and here is his take on of John's ideas from Breaking Out by Harvard Business Press.
If you want to listen to the interview then just press play!