Why Content Marketing is the Wrong Way Round

Communication has changed so much BUT not just in the tools of communicating. Learning how to use Twitter, Facebook etc is relatively easy…it is the way to communicate that can be hard.

Content marketing has famously become about having a conversation however conversations are spoken and many social media marketing tools are written. Imagine having to write to someone you are sat next to…not easy to incorporate an informal feel!

Companies who are using social marketing successfully have recognised this….

Communication
Think about it…written search can now be spoken, online 'conversations' are now written…

And therein lies the KEY to social marketing…

Write as if you are speaking NOT writing for conversational marketing.

Write for search engine optimisation as if you are speaking NOT content creating.

Author:
Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

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