Communication has changed so much BUT not just in the tools of communicating. Learning how to use Twitter, Facebook etc is relatively easy…it is the way to communicate that can be hard.
Content marketing has famously become about having a conversation however conversations are spoken and many social media marketing tools are written. Imagine having to write to someone you are sat next to…not easy to incorporate an informal feel!
Companies who are using social marketing successfully have recognised this….
And therein lies the KEY to social marketing…
Write as if you are speaking NOT writing for conversational marketing.
Write for search engine optimisation as if you are speaking NOT content creating.