Show 440 – Ten Types of Innovation for Business

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The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but first…

The listener winning an Engaging Brand goodie bag – picked from all the people who share, like, tweet about the show to say a BIG thank you from me! – is  Elizabeth Trever

Anna Farmery discusses the Ten Types of Innovaton with Larry Keeley of Doblin, a "self confessed obsessive investigator into the root causes of innovation failure"
  • How to work in teams without diluting the outcome by compromise.
  • What is the definition of innovation – has it lost its meaning in business?
  • Can new innovation be before your time?
  • Innovation – how there is a science of innovation as well as an art.
  • Does innovation break down because of the hierarchy of the business model.
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  • How innovation can be brought to the profit model not just the product.
  • Innovation of product performance.
  • How to find innovation and ideas trends.
  • How the best brands have 3.6 facets of these 10 types of innovation.
  • How the model T Ford was not innovative because of the product but because of the selling process.

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook…love to hear your opinion and ideas.

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Author:
Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

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