Show 442 – Internet of things – changing the retail experience?

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but first…

The listener winning an Engaging Brand goodie bag – picked from all the people who share, like, tweet about the show to say a BIG thank you from me! – is Alexandre Augusto Mosquim

Anna Farmery discusses Converge with Ray Velez of Razorfish – the convergence of marketing, creativity and technology.
  • Hasn't marketing, technology and creativity always been converging?
  • What makes new technology 'disruptive technology'?
  • If the enterprise is immovable, can business change enough to incorporate new marketing technology?
  • How you have to converge your thinking to deliver social engagement results.
  • How digital marketing can use advances in technology to give a more personal customer experience.
  • How the internet of things is changing the retail experience
  • Has market segmentation changed to micro segmentation?
  • Can computers ever relive the irrational nature of a consumer?

I love to hear your thoughts so email me,, join me on twitter , Google+ or Facebook…love to hear your opinion and ideas.

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Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog is recognised as one of the leading UK marketing blogs.


    March 12, 2014 at 4:33 pm

    great ideas for the future of sales via creating interactive experiences, both online and offline, with the consumer to cut through the decision making process.

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