Show 442 – Internet of things – changing the retail experience?

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but first…

The listener winning an Engaging Brand goodie bag – picked from all the people who share, like, tweet about the show to say a BIG thank you from me! – is Alexandre Augusto Mosquim

Anna Farmery discusses Converge with Ray Velez of Razorfish – the convergence of marketing, creativity and technology.
  • Hasn't marketing, technology and creativity always been converging?
  • What makes new technology 'disruptive technology'?
  • If the enterprise is immovable, can business change enough to incorporate new marketing technology?
  • How you have to converge your thinking to deliver social engagement results.
  • How digital marketing can use advances in technology to give a more personal customer experience.
  • How the internet of things is changing the retail experience
  • Has market segmentation changed to micro segmentation?
  • Can computers ever relive the irrational nature of a consumer?

I love to hear your thoughts so email me,, join me on twitter , Google+ or Facebook…love to hear your opinion and ideas.

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