Measure Your Social Influence with This Online Test

Social influences are part of our life education. From the moment we are born we are influenced by our surroundings, our parents, our education…our life experiences.

The amazing part of social influence is that often we are not aware of the effects of social influencer's on us. In fact as we grow up often the most influential people are the ones who see us for who we are, listen to us and let us form our own opinions. They act as a sounding board not a tannoy.

It reminds me of what I said in my eulogoy at Nana's funeral. 

"She didn’t indulge
me, she helped me. She didn’t judge me, she listened to me. She didn’t expect
anything from me, she gave everything TO me."

Did she know she was influencing me? Maybe, maybe not…..her aim was for me to find my way in life and find my own answers.

In a sense that what social influence is like in a world of social media….indeed in a business world.

How many of us, how many brands, how much social media marketing would pass this Nana test?

If we do one thing in our content marketing this week – let's see if we can hold ourselves accountable to the Nana test!

Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog is recognised as one of the leading UK marketing blogs.

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