Show 439 – Smart Marketing is about Help not Hype
The listener winning an Engaging Brand goodie bag – picked from all the people who share, like, tweet about the show to say a BIG thank you from me! – is Christina Lattimer who wins some Harvard Business Gifts as well!
- Stop trying to be amazing and try to be useful with your brand marketing.
- How content marketing is not a reason – being useful is the purpose for content marketing.
- How the business rules have remained constant no matter what new technology is being created.
- How search engine is decreasing in importance from 84% to just over 60% for finding your website.
- How to watch future trends not just what is happening now….e.g. think voice search and how we speak rather than how we write for search engines.
- How companies will be valued via their apps not their brands in the future.
- Will websites eventually become 'defunct'?
- The importance of creating apps that allow customers to make the purchasing decision by making their life better.
- Case studies on how a horticultural firm create youtility.
- The difference in delivering Youtility for B2B to B2C
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