Optimizing your small business
website can be a daunting task. Small business owners are being forced to
compete against large brands with huge marketing budgets. However, many
businesses are not striving for worldwide consumer visibility. Many of them
simply want to improve online presence their community. This is why small
business owners should direct their attention to local
Any business that gets a
substantial amount of their customers locally can benefit from local SEO. The
size and type of business does not matter. However, small businesses often have
the most to gain from local SEO because they do not have the marketing budgets
of larger brands. With a few simple local SEO strategies, small business can
see high returns and conversions.
Local SEO can be easy for small
businesses trying to break into the online market. You can start by
building up a community presence on Google+, Bing, and Yahoo. Interact with
your customers on social networks like Facebook and Twitter. You can even explore
niche social networks with people passionate about your brand’s line of work.
For example, if you run a local restaurant, try engaging your customers on a
site like Foodie.
Location Based Keyword
Small businesses can also
utilize geo-modified search queries to increase their local SEO rankings. This
is because there is typically very little competition for geo-targeted search
phrases. For example, there is undoubtedly a much larger search volume for “used
cars” than the location targeted keyword, “used cars Indianapolis.” Although
small businesses do not have the SEO budget to rank on page one for general
keywords, they can target geo-modified search queries. In addition, consumers
that use these longer, location-based keywords are usually in the buying stage
of the sales funnel and therefore they bring high-conversion rates. To see the
demand for these geo-modified keywords and get suggestions for your small
business, visit Google’s
Optimize Your Content
To give search engines the
proper location signals for your small business, it is important to make sure
that your business address has high visibility on your site. It should be in
the plain text content on every page. An effective way to clarify
location on every page is to include your company address in your site’s
footer. It is also helpful to include the address in your “contact us” page.
You can give other clues to
search engines about your location by optimizing your website pages. Using the
location of your business in the site’s URL, page title, and meta description
will send additional signals to the search engine.
Use Other Websites
Google also receives location
information from other websites. Therefore, if you build links with anchor text
that includes a location, your local search engine ranking will increase. Think
about using online directories such as Yellow Pages, Yelp, and Foursquare to
clarify your location information being communicated to search engines.
There are several other
strategies that can improve your local SEO rankings. By targeting geo-modified
keywords, optimizing the content on your pages, and using links from other
websites, small businesses can increase their local search engine presence.
Today is a guest post from the wonderful Joseph Baker, a wonderful guy and friend of The Engaging Brand.