Show 442 – How to write a story for your brand
The listener winning an Engaging Brand goodie bag – picked from all the people who share, like,
tweet about the show to say a BIG thank you from me! – is Sandy Jackson from the USA.
- A good story is not what the author writes but what he whispers…..
- The key aspects of storytelling.
- How marketing of a business is about leading the consumer to make you relevent to them.
- The difference between a Big t Truth and Small t Truth in storytelling
- How brand strategy is about developing a theme and a plot – and what the difference between them is!
- The four levels of customer experience and engagement – awareness, comprehnsion, association and affinity.
- The model for storybranding.
- The company branding story is created through 6 C's.
- How to develop the backstory from the viewpoint of the company not the prospect.
- How to connect the characters of the story – prospects and brand in terms of long and short term.
- How to reveal through story which is meaningful for your consumers.
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