Show 442 – How to write a story for your brand

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but first…

The listener winning an Engaging Brand goodie bag – picked from all the people who share, like,

tweet about the show to say a BIG thank you from me! – is Sandy Jackson from the USA.

Anna Farmery talks to Jim Signorelli about his model for creating a story around your brand – Storybranding. We discuss
jim signorelli
  • A good story is not what the author writes but what he whispers…..
  • The key aspects of storytelling.
  • How marketing of a business is about leading the consumer to make you relevent to them.
  • The difference between a Big t Truth and Small t Truth in storytelling
  • How brand strategy is about developing a theme and a plot – and what the difference between them is!
  • The four levels of customer experience and engagement – awareness, comprehnsion, association and affinity.
  • The model for storybranding.
  • The company branding story is created through 6 C's.
  • How to develop the backstory from the viewpoint of the company not the prospect.
  • How to connect the characters of the story – prospects and brand in terms of long and short term.
  • How to reveal through story which is meaningful for your consumers.

I love to hear your thoughts so email me,, join me on twitter , Google+ or Facebook…love to hear your opinion and ideas.

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Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog is recognised as one of the leading UK marketing blogs.


    January 20, 2014 at 1:00 pm

    I love the fact that you talked about the different types of t Truths. I never understood when rebranding where to start from. Especially for those customers that have already an experience with set product or service.

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