Social business is tricky - I mean opening the walls between the business and the market can be
Social business is a desire to be curious. Curious to hear from the marketplace, curious to see how you can improve the customer experience, curious to understand and get closer to people.
Social business is about dispelling the myths that have built up over the years.
From 'if we tell them they will believe it'...to 'we know best' to 'the more we keep secret the more people will need us'.
Social business is about a beta mindset to innovation. Try, test, change, evolve, try, test evolve...with the outside world NOT before sending out to the market.
Social business creates engagement as a by product of the mindset not as a goal.
There is nothing magical about social marketing, social media, social business.....it is about being human like rather than business like!
There is nothing magical that humans can engage humans if we adopt those childlike qualities..of connecting, of trying, of exploring, of wanting to know, of not fearing to fail.
Often at speaking events or in coaching sessions I get asked for the magic formula...so here it is...the magic is not something you bring into the business, it is something you bring out of the people.
So invite the magician to your business party and bring out the childlike qualities to create social magic.