Why Social Media is difficult for Business

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Social media can be difficult for companies as they are so used to writing in a formal way. That is why I believe creating a social culture within your business is important. If you are used to speaking and writing in a formal way, sprinkled with jargon….then it is difficult to adapt to the social side of the web.
Formal

Social marketing is not about making the 'formal more informal'…..that causes the social media to lose personality and feel stilted.

Social marketing is about moving from 'informal to engaging' and the only way it can be engaging is if it speaks in the readers language, with their tone and with content creation that is relevant to their life.

The business world and indeed internal cultures is moving from formal business dialect to sound good….to engaging, business words that sound like their consumers.

When I work with businesses…we don't work on how to make the formal more informal….we start with the human voice naturally inside the business professionals and make that…more engaging.

Author:
Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

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