4 Stages of Customer Engagement

CustomersBusiness often see customer engagement as a one off thing – but engagement is part of the customer journey.

Customer's pass through stages of the purchase cycle and engagement needs to occur at all parts of this customer experience.

There are two key engagement tips that I always encourage

  1. Have a look at the 4 stages of the sales cycle – do you have engagement strategies in place for all 4?
  2. When you are on social media – or any other part of your marketing strategy – are you aware of your business goal? 

Too many brands take a general approach – not wanting to focus their marketing at one specific set of people, the result is that the general approach engages no one.

When thinking about social marketing…think about which type of engagement will work at which point in the sales cycle……and develop marketing plans for all four.

Author:
Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

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