The Power of your Whisper in Business

I recently discussed Storybranding on The Engaging Brand with the wonderful Jim Signorelli. During the interview I discussed a brilliant quote in his book

"what I like in a good author is not what he says but what he whispers" Logan Pearsall Smith

What I loved about this quote was how this captured the essence of engagement. This may have been in a storytelling capacity but just take one moment to think about how it relates to business, how it relates to branding, how it relates to leadership, how it relates to product development….

When you think about greatness, be it a brand, leader, team etc… a way isn't it the same? Its not the huge things that matter, it is the little things or even a gesture…

In social marketing, social business and social leadership…..

  • It is not what you say, its what you do
  • Its not what you do, its how you make me feel
  • And how you make me feel is the whisper….


Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog is recognised as one of the leading UK marketing blogs.

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