As business marketing embraces the Internet, content curation is one tool to deliver your marketing strategy.
Content curation is often seen as the easy way of providing social media content however I disagree....true curation is not automated, true curation is a skill that needs to be developed and also reflect your brand.
Imagine the curator of a museum or art gallery automating the process. Imagine the curator not worrying about the placement, the story, the history and creating a customer experience. An automated process may be easy....but then all museums or art galleries would look the same...
Great curators offer more than just bringing content, they offer a story...they offer an experience....they provide content in a way that they feel represents the creator.
So when you use curation as part of your content marketing never forget....it is still reflective of your brand, the choices you make reflect your brand, the way you curate content reflects your branding.