The Hidden Secret of Google

Categories:Social Media

Google or more generally search engines have brought such access to the world. We have access at our fingertips to so much information BUT there is a danger.

When something is easy, when specific information is so accessible….do we forget to explore, do we close down rather than open up the world of information?Footprints

Remember as a child, I bet you explored the house…new packaging… crawled around looking for things that engaged you. When you were doing that, you were widening your experience and your knowledge.

Google is wonderful and I personally don't know what I would do without it – however I always take 15 minutes in my day to wander…to explore the web…following links, typing in random search queries..why?

Because when we explore we open ourselves up to new experiences….we open ourselves up to new ideas…so this weekend don't implore Google to tell you something, explore Google with the eyes of a child.

Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog is recognised as one of the leading UK marketing blogs.

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