Is Social Media Shabby Chic?

Funny how we progress and yet there is always a sense of nostalgia. Funny how retro is always "in" and how shabby chic is an expression of the past but with a twist of the future. It makes me think about social marketing and how that too is an expression of the past with a twist of the future.Chic

Social media in a sense can be seen as shabby chic. After all marketing in the early part of last century was about talking to people and relying on word of mouth in the local area. Mass production required brands to speak to a wider audience however what the world wide web brings is that personal touch, that personal conversation that brands always have relied upon.

Social marketing may be less formal because it speaks at an individual level however it is traditional in the sense that the traditional values remain….

  • Promises delivered must be more than promises made…to help it spread.
  • People will soon see through a fake smile or fake relationship. Be true.
  • What you say is important BUT what you do is much more vital.
  • Speak to the needs and problems of the consumer first and your solution second.
Author:
Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.

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