Which is more important data or experience?


Social business is wider than just embracing social media. For me it is extending the lessons of social media throughout the business.

It is not an art. It is not a science.

It is both an art and a science.

Too often people purely look at the art of writing a memorable post. Too often people rely solely on analytics to decide what works….social business uses both aspects of data and experience.

It takes the concept of experience throughout all aspects of business and knows that it needs to maximise the experience that both internal and external people feel…….

It looks at the analytics from employee engagement to talent retention…..to customer engagement and other external measures….to use as a guide. I say guide because they are not the total picture of your brand. 

To be develop from an industrial age based business into a social age business, we all need to learn the third way……combining the art of experience with the science of data.


Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog www.theengagingbrand.com is recognised as one of the leading UK marketing blogs.


  1. hrthom@gmail.com'
    January 1, 2014 at 5:59 pm

    To see any kind of success you need both. Without experience you can easily come to the wrong conclusion. With data only we might take a direction we don’t like. Perhaps taken for granted but we want a solution we are happy with.

Leave a Reply

Your message*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>