Show 468 – Reinventing Your Personal Brand On The Web

Categories:Pod Casts

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode.

Anna Farmery speaks with Dorie Clark about how to reinvent yourself when you want to change direction with your expertise on the web. Dorie is a regular contributor to Harvard Business Review and Forbes as a recognised expert on branding. This questions was raised by a listener who is looking to redefine their expertise and so I ask Dorie about Itunes

  • Is the New Year a good time for reinventing yourself?
  • Do people spend enough time on the what and why of reinvention?
  • How to approach planning for personal success in 2014.
  • How to plan a year after a year of success in 2013.
  • How to transition from being an expert in one area to another.
  • How to transition your following over to a new area of expertise.
  • How to approach transitioning your web presence from one area to another.
  • What to think about from a personal branding perspective to ensure you make the transition successful
  • Tips on how to create back up plans for the time lag between when you choose to change path and your followers …follow.
  • Whether thought leadership is something you can determine or is it determined by readers/followers.
And finally the listener of the week is Josef Drineskhi (leaving a podcast review) who was chosen from all the people who have shared about the show this week – a goodie bag is on it's way to you to say a BIG THANK YOU!
I love to hear your thoughts so email me,, join me on twitterGoogle+ or Facebook…love to hear your opinion and ideas.
How you can listen to The Engaging Brand
1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following RSS Feed

You can now also find it on Stitcher Radio

Anna has spent over 20 years as a Board Director at several global brands. She now runs her own company The Engaging Brand which supports business leaders who want to transition to the new social business model. She is also a speaker, writer and radio show presenter on social business, indeed her podcast The Engaging Brand has been nominated 6 years running as Best Business Podcast at the Podcast Awards. She brings an unusual mix of experience to business - she has a 1st Class Law Degree, MBA in marketing and is a qualified Chartered Accountant. This unusual mix means not just explaining the why of being social but how to turn social into a measurable business tactic to grow your bottom line. Her blog is recognised as one of the leading UK marketing blogs.

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