Show 468 – Reinventing Your Personal Brand On The Web

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode.

Anna Farmery speaks with Dorie Clark about how to reinvent yourself when you want to change direction with your expertise on the web. Dorie is a regular contributor to Harvard Business Review and Forbes as a recognised expert on branding. This questions was raised by a listener who is looking to redefine their expertise and so I ask Dorie about Itunes

  • Is the New Year a good time for reinventing yourself?
  • Do people spend enough time on the what and why of reinvention?
  • How to approach planning for personal success in 2014.
  • How to plan a year after a year of success in 2013.
  • How to transition from being an expert in one area to another.
  • How to transition your following over to a new area of expertise.
  • How to approach transitioning your web presence from one area to another.
  • What to think about from a personal branding perspective to ensure you make the transition successful
  • Tips on how to create back up plans for the time lag between when you choose to change path and your followers …follow.
  • Whether thought leadership is something you can determine or is it determined by readers/followers.
And finally the listener of the week is Josef Drineskhi (leaving a podcast review) who was chosen from all the people who have shared about the show this week – a goodie bag is on it's way to you to say a BIG THANK YOU!
I love to hear your thoughts so email me,, join me on twitterGoogle+ or Facebook…love to hear your opinion and ideas.
How you can listen to The Engaging Brand
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