I love watching tennis. Well, truth be known I just love sport altogether!
This year's Australian Open tennis has been an interesting insight into what makes great people, great. Watching Federer this year is a real lesson to all of us in business. A real lesson in reinvention and a real lesson to brands that success means more reinvention not less.....
Federer - arguably the worlds greatest tennis player - has been on the wane over the last say 15 months. Now for someone who has 17 grand slam titles, career earnings and about $80 million in prize money alone, wouldn't it be easy to retire?
Why keep pushing your body through the punishing training and travelling routine?
Yet at the end of last year he hired Stefan Edberg has his new coach. He got himself fitter than ever before and he has worked on his game, reinventing his game for 2014.
It made me think about what leaders and indeed brands could learn from this refreshing example of reinvention. Reinvention is a necessity to all businesses to remain relevant and competitive. Reinvention also needs an underlying passion to feed the hard work. (10 Steps for reinvention is a great checklistwww.theengagingbrand.com/2013/04/10-stages-reinventing-you.html)
When asked why...he merely answers "I love hitting tennis balls"
Just look at that reply....not I love the money, I love the fame, I love the adoration....I love hitting tennis balls. He loves it too much to retire and to keep playing he needs to reinvent his game to cope with the new generation of tennis stars. Whether he succeeds or fails is not my point.....it is the fact that reinvention is needed at any part of your (or your brands journey).
Here are the lessons from watching and listening to Federer
- You constantly need to improve your game to remain competitive.
- No matter how much skill and experience you have, the key point is whether your passion and motivation are 100%.
- Success does not mean you know all the answers, sometimes it means you have forgotten to ask the right questions.
- No matter how well you think you know your opponent, only specific plans to win will succeed.
- No matter how successful, you can ALWAYS learn from others.
- No matter how successful you are the basic foundations remain critical to success.
- No matter what your age, reinvention is possible.
- No matter what experience you have, it is hard work that brings out the best in you.