I grew up in an era of exchange. I exchanged money in order to use it, however there is a subtle shift in business models that now realises that accessibility can be better than ownership.
The social generation has grown up have access to knowledge, information, services. They are not in a position to own their homes because of the recession, banking crisis and even student debt. They don't see ownership in the same way as my generation (gosh I feel old!).
It has been a subtle move from an era of exhange of money, to an era of exchange for access.
Business models will have to change with the advent of new technology. There are not the bastions of their product, choice is now available...access to suppliers around the globe mean that consumers can decide what they actually want and how they want it delivered.
As much as established brands protect their offering, new start ups offer something new and are often reflecting this change in consumer perception. AirBnb started as a money making initiative but in essence what it did is deliver what people wanted...access to a home not a hotel room at affordable prices, in different cities.
So when you think of what you offer...is there a new revenue stream from providing access rather than exchanging ownership?