Ever had an idea and yet felt too scared to take the next step?
You feel scared. You focus on the risks and all the things that could possibly go wrong. You start to talk yourself, or your business, out of taking the risk.
We have all been there. However what if we are looking at the risk in the wrong way? What if we looked at the risks of not doing it? The risk of standing still, the risk of disappointing customers, the risk of not pushing forward and therefore merely standing still.
We have to assess all risks to understand the next step we should take.....
And all risks should include NOT taking the risk.
In the social age, change and progress are constants. With this constant change it needs a new attitude and business perspective towards risk management.
Risk management needs to assess not taking the decision as much as taking it. (Tweet this)
Risk management needs to assess the opportunity it offers as well as the problems. Risk is too easily associated with problem rather than the opportunity.
Risk illustrates an opportunity exists; risk tests your confidence and belief in the idea.(Tweet this)
The irony is that as human beings we have already taken the ultimate risk - of leaving our mothers care and braving the outside world! The irony is that we can so often spend our life, resisting taking similar steps.
So the question to ask is: