The Engaging Brand

Show 439 - Smart Marketing is about Help not Hype

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but first...

The listener winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is  Christina Lattimer who wins some Harvard Business Gifts as well!

Anna Farmery discusses with Jay Baer - "a hype-free social media and marketing keynote speaker, author, and consultant" about how social marketing is all about Youtility the concept that Smart Marketing is About Help not Hype 

• Stop trying to be amazing and try to be useful with your brand marketing.
• How content marketing is not a reason - being useful is the purpose for content marketing.
• How the business rules have remained constant no matter what new technology is being created.
• How search engine is decreasing in importance from 84% to just over 60% for finding your website.
• How to watch future trends not just what is happening now....e.g. think voice search and how we speak rather than how we write for search engines.
• How companies will be valued via their apps not their brands in the future.
• Will websites eventually become 'defunct'?
• The importance of creating apps that allow customers to make the purchasing decision by making their life better.
• Case studies on how a horticultural firm create youtility.
• The difference in delivering Youtility for B2B to B2C

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.

How you can listen to The Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following RSS Feed

You can now also find it on Stitcher Radio

Show 438 - How to Develop Your Signature Voice

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but before we start...The listener winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Craig Ross who wins some Harvard Business Gifts as well!

Anna Farmery talks with Amy Jen Su, Managing Partner and Co-Founder of Isis Associates, has been "an executive coach for almost a decade on areas of leadership presence and executive endurance" We talk about how to develop your signature voice and Own The Room

• How leadership qualities are based on an alignement of mind, body and words.
• How leadership development is not about being a huge personality but about clarity of values and vision.
• How signature voice is a function of assumptions, communication and energy - the ACE model.
• How the energy you exude is about mood and tone of voice, as well as how to refuel our energy.
• How to be an effective leader by taking micro breaks.
• Signature voice needs to be authentic and adaptive - is that not a leadership paradox?
• How we need to think and learn from an inner voice and the role of self awareness
• How assumptions affect our leadership style and whether we are an effective leader.
• Developing awareness to how you react to others leadership styles.
• Is there a 'signature online voice' for a digital leader - and how energy becomes a critical leadership skill in the digital economy.
• How do you remain adaptive - how do you keep yourself honest?

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.

How you can listen to The Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following RSS Feed

You can now also find it on Stitcher Radio

Show 437 - How to be an Idea Entrepreneur

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but before we start...The listener winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Alex Hall who wins some Harvard Business Gifts as well!

Anna Farmery talks with John Butman of Idea Platforms about Breaking Out and How to be an Idea Entrepreneur. 

• What is an idea entrepreneur?
• Is idea entrepreneurship a growth phenomena of the digital economy or has it always been around?
• How social media helps the idea entrepreneurs.
• What is an idea journey and how it is a practical theorist and different from thought leadership.
• Does an idea need to be emotional?...how to be an entrepreneur with an idea
• The first step of an idea entrepreneur - fascination and finding out where the idea come from...
• How the first audience of the idea...should be yourself.
• How change needs to be self initiatiated in the modern world.
• How to develop a conscious expression of the idea.
• When does an idea move from YOU expressing it to living by itself through word of mouth.

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.

How you can listen to The Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following RSS Feed

You can now also find it on Stitcher Radio

Show 436 - How to secure great media coverage

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but before we start...The listener winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Linda Johannesson from Australia who wins some Harvard Business Gifts as well!

Anna Farmery talks with Rachael Taplin from Blueboo - an online PR academy which teaches you the inside secrets of getting on TV, radio and in the press.

Rachael is also offering a special giveaway to listeners - "REVEALED! -  The Shocking Truth Behind The Great PR Scandal" -  Discover 7 proven, high return and FREE PR secrets.

• Why you should think about traditional PR and press releases?
• How to get your business press releases noticed by the press.
• How to create stories that the press will pick up.
• Why you need to think about what do you want to get out of PR.
• How you change your thinking to give journalists what they want, rather than information you want to give....
• How journalists will use you as a case study for media coverage analysis.
• How you find the journalists and the right contacts for your magazines.
• What is a media request service?
• Is there a publishing calander used by journalists or more reactive to recent current news?
• An online academy to hone your PR skills inclusing media kits, media interviews and press releases

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.

How you can listen to The Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following RSS Feed

You can now also find it on Stitcher Radio

Show 435 - Best Practice for Online Collaboration

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but before we start...The listener winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Jeannie Bolstridge.

Anna Farmery talks with Lionel Roux from Wimi - a company Wimi specialising in collaborative work tools. We discuss

• Collaboration online - why are people reluctant to it?
• What is the strength of collaboration online?
• What about security of cloud - is this a barrier to growth?
• Why cloud computing increases your security regarding confidentiality?
• Is there a risk that I am at the whim of the cloud service company - should I have cloud backup?
• Cross platform cloud services - and how it is making it easier to create online storage for all your business documentation.
• The importance of open software for online backup
• How cloud computing is embracing branding so that you have control of brand management for shared documents.
• What are the best practices for online collaboration?
• Can you analyse the efficiency of online collaboration?

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.

How you can listen to The Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following RSS Feed

You can now also find it on Stitcher Radio

Show 434 - What is innovation?

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but before we start...The listener winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Vivien Boirdron.

Anna Farmery talks with Thomas Wedell-Wedellsborg about bringing ideas to life. Thomas is an expert in corporate creativity, Lecturer at IESE Business School and Partner at The Innovation Architects. We discuss

• Why has innovation got such a mystique when as human beings we have always been evolving as a species.
• What is innovation and why is it aimed at products and services rather than how we create a successful business?
• How behaviour is a function of personality and environment
• Do you need to be innovative inside the company before you can be innovative outside in the marketplace?
• How focus is more important to innovation than freedom.
• How you should train people in observation.
• How to stop internal politics from stopping innovation.
• How customers can persuade management about innovation.
• Can retail layout be applied to office design to create engagement?

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.

How you can listen to The Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following RSS Feed

You can now also find it on Stitcher Radio

Show 433 - Kicking Bad Work Habits

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but before we start...The listener winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Chris Campbell.

Anna Farmery (me!) talks with Jake Breeden about Tipping Sacred Cows.

• Are our strengths also our weakness? Or are our vices often hidden as virtues?
• What is bland balance compared to bold balance for leaders?
• The danger of compromise.
• Can we over collaborate?
• How collaboration can be a form of managing the risk and how it is better to think about accountable collaboration.
• How to audit collaboration by reviewing your diary to ensure that you are working effectively
• Why creativity doesn't have to mean novelty.
• How an over reliance on excellence can cause business problems and a paralysis in thinking.
• What great experimentation looks like
• Does a great outcome need a great business process
• The difference between giving a fair chance and a fair result
• Have we forgotten how to lead?
• Take a free self assessment of your vices and virtues

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.

How you can listen to The Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following RSS Feed

You can now also find it on Stitcher Radio

Related articles

Show 425 - Red Thread Thinking for Brilliant Ideas

Podcast 415 - My Story of The Engaging Brand Podcast

Show 430 - Reinventing You

Show 429 - The Viral Video Manifesto

Podcast 385 - How to Deliver Insanely Great Customer Service

Podcast 424 - Marketing on Pinterest

Show 432 - Retrain Your Brain to Make Better Decisions

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but before we start...The listener winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Josh Trimble.

Today Anna Farmery (me!) talks with Dr Marc Schoen PhD, Assistant Clinical Professor at UCLA’s Geffen School of Medicine, where he "teaches medical students about the role that the mind plays in influencing health, as well its role in performance and decision making under pressure" I talk to him about How Your Survival Instinct is Killing You

• How we must balance survival and discomfort 
• How a new experience can rewire the brain
• How we have 3 brains not 1 and how we have to undertand about the brain to succeed.
• How the consumer society changes our brain - it makes us less resilient to discomfort and potentiallly more open to fears.
• How stress is increased by being more comfortable.
• Do we self-sabotage? Our need for comfort means we reduce our resilience.
• Why don't we rely on our logical brain to create better decision making for business? Why does our emotional brain overpower us?
• How the microwave has changed our level of discomfort and caused us to want instant gratification.
• The Schoen Breathing technique to reduce stress - for free download email Dr Schoen - marcschoenphd@gmail.com
• 15 Ways to manage your comfort zone.
• Are humans right to run businesses!
• To manage fear - don't avoid fear.
• To assess your ability to manage your survival - try this fear/stress questionnaire.

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.

How you can listen to The Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following RSS Feed

You can now also find it on Stitcher Radio

Related articles

Show 425 - Red Thread Thinking for Brilliant Ideas

Podcast 415 - My Story of The Engaging Brand Podcast

Show 430 - Reinventing You

Show 429 - The Viral Video Manifesto

Podcast 385 - How to Deliver Insanely Great Customer Service

Podcast 424 - Marketing on Pinterest

Show 431 - Why you should be excited about robotics

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but before we start...The listener winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Chris Abraham

Today Anna Farmery (me!) talks with Keller Rinaudo of Romotive who I watched doing this fab little TED TALK when Keller introduced me to Romo, a new kind of social robot.

• Why robotics is fascinating?
• How robotics are changing the human relationships 
• What is a robot?
• How robotics are helping to bring people to together.
• How robots are becoming accessible and helping us with our most human needs - like social connection.
• What is the future of robotics
• Are robotics bridging the gap between the virtual world and the real world.
• How companies such as Anybot are helping disabled people or ill family members.
• How grandchildren can play hide and seek with their grandparents via Romo the robot.
• How robotics don't have to change what it means to be human, how they can enhance our thinking rather than just trying to be human.

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.

How you can listen to The Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following RSS Feed

You can now also find it on Stitcher Radio

Related articles

Show 425 - Red Thread Thinking for Brilliant Ideas

Podcast 415 - My Story of The Engaging Brand Podcast

Show 430 - Reinventing You

Show 429 - The Viral Video Manifesto

Podcast 385 - How to Deliver Insanely Great Customer Service

Podcast 424 - Marketing on Pinterest

Show 430 - Reinventing You

The Engaging Brand podcast covering social marketing, business ideas and brand marketing tips has a new episode but before we start...The listener winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Jill Bagnell.

Today Anna Farmery (me!) talks with Dorie Clark, former presidential campaign spokeswoman, and author of the newly-released Harvard Business Review Publishing book Reinventing You: Define Your Brand, Imagine Your Future.  

• How we must reinvent yourself through all stages of your career - reinventing is becoming mandatory
• How your change management is about life coaching yourself on a daily basis!
• How career research is undervalued - research you before anyone else.
• How personal development can be achieved through strategic moonlighting.
• How to use today's job to network for career research.
• How a personal board of directors can work for YOU inc!
• How to work out your points of difference and how you can reinvent yourself within your industry/job.
• How to create your personal brand narrative.
• The concept of define your brand and imagine your future.

I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter , Google+ or Facebook...love to hear your opinion and ideas.

How you can listen to The Engaging Brand

1) You can listen on your PC now without downloading any software just click hear to listen to the latest marketing podcast

2) You can subscribe to the show via iTunes or

3) If you use a different podcatcher then you can subscribe using the following RSS Feed

You can now also find it on Stitcher Radio

Related articles

Podcast 405 - Reinvent by Holding Two Opposing Thoughts

Show 425 - Red Thread Thinking for Brilliant Ideas

Podcast 395 - Storytelling in a Digital Age

Podcast 415 - My Story of The Engaging Brand Podcast

Podcast 423 - Networking Strategy for On-Line and Off-line