"How do I increase sales?"
"I seem to be working harder and harder yet it is not reflected in the sales numbers?"
"My only way to increase sales is to cut prices"
Three sentences that three different people offered me when I asked why they needed some coaching.
The issue here is simple. It is relatively easy to fix. More than that, I know that YOU can do it.
There is one trick that the social age demands of you and it is easy, straightforward and as simple as this
"Think what you can give to the customer - the more you give, the more you receive" (Tweet this)
Availability in most markets is not the problem, the customer can source a product by making a few clicks.
In a sense it is less about you reaching the customer, it is more about reaching out to the customer.(Tweet this)
- You need to understand WHAT the customer needs before purchasing
- You need to understand HOW your offer fulfills that need and
- You then need to demonstrate this TO the customer by giving a taster of both understanding (1) and (2)
Prior to the web it was difficult to reach those people to demonstrate we knew what they needed, to provide specifically what they needed, to demonstrate how we can fulfill that need.
Social media can help with all the stages of this process; you can see what people are searching for, you can see the sentiments, you can see the potential market.
Social media is the tool by which you can demonstrate your understanding and provide the information, the ideas, the connection to express this knowledge.
As I always say - social media is not something to be learned as much as it is a mindset to be demonstrated. (Tweet this)
To 'get' sales, you need to 'give'.
To understand how to ,reach customers you need to reach out with understanding
Giving more means selling less!