Strikes me that if you look at the time that businesses spend on planning, plans, budgets etc is significant yet I think that we would all agree that the future is NOT predictable, it is not precise, it has almost a 100% inaccuracy rate....
Funny then that we spend so much time on it....
In a world that is quicker than ever, with access to real time information, showrooming....I believe that business should change from predicting the future...to
living towards the future today.
What do I mean by that?
1) In terms of business pipelines you need to plan...cash, talent, business structures that will foster an idea platform, long term capital etc etc
2) However, the concepts in (1) are about putting in place the seeds for growth...how do we keep the raw materials of business flowing......
3) In terms of customer experiences, types of delivery, marketing tactics, innovative payment schemes, access to capital items rather than purchase of......and more, we don't need long term planning we need real time planning within boundaries.
Real time planning is flexible, adaptable, quick.....and it needs the flow of talent, cash etc to allow it to respond to the customer.
But when do we invest in real time planning? Our consumers, our customers are...why is business not adapting?